Tag Archive for: Logo Development | Normaltown Station

Bakery Branding

Miche Logo

Miche is a small-scale local bakery that came to me for some branding help. I worked with the owner/baker to develop a logo that would communicate handmade craftsmanship. As you can see, the logo text is closely based on his own sketches.

In the final logo, the border acts as a plane from which the wheat is able to break out, creating a sense of movement. The wheat can also be seen as vaguely representing the topography of a wheat field with rolling hills.

The tagline font is a modified American Typewriter Bold.

Miche Bread Banner

The first use of this logo was on a 3′ x 6′ vinyl banner to be hung behind a sales counter. A canvas texture was printed across the entirety to cover the harsh white of the vinyl substrate. The logo and text were filtered with transparency and “multiply” to let the canvas texture show through, adding to a natural printed-on-canvas feel.

Promotion Company Logo Update

Team Clermont Logo update

Team Clermont is a radio promotion and publicity agency. As part of designing some shirts and a mailer for them, I updated their logo to strengthen it up a bit.

On the left is their old logo. To the right is the update. I kept the same star theme and font.

Team Clermont Invite Mailer

The updated logo debuted in this event invite mailer.

Nonprofit Logo Design


TrueCompetition.Org is an athletics non-profit that believes in “the value of viewing competition as a partnership.” The goal of this logo was to convey the good to be found in unity with one’s competitors.

The vertical bars represent the 1st, 2nd & 3rd place medal podiums on which the figures are meant to be. The crisp modern look communicates a compatibility and relevance with modern sports.