Tag Archive for: Flyer | Normaltown Station

Athfest 2011 Show Poster

Athfest 2011 Caledonia Poster

Athefest is Athens, Georgia’s largest music and arts festival. I’ve been doing various projects associated with Athfest since 2003, mostly t-shirt designs and show posters.

This year I put together the show poster for the Athfest weekend events at The Caledonia Lounge. The woodcut style works with the differing vibes of the two different nights of music. In my opinion, the first night of bands was a bit more organic and natural, while the second night’s bands were harder and a bit more mechanical.

The overall theme of the layout is based on the physical location of the venue. The fence, courtyard, trees, bikes, and buildings are all where you might expect to find them if you visit the place. The Friday night column is with the trees on the nature side, while the Saturday night column is the bikes and buildings (the man-made side).

Each poster was digitally printed on two corresponding pieces of 11″x17″ off-white cover-stock, trimmed and hung together as one 17″x17″ piece. The poster was also digitally prepared as a jpg for emailing and social media (shown above).